Higher Apprenticeship (Level 4) Marketing Executive

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Key Facts

Level: 4
Duration: 18 months
Course Code: AP4MRKT
Cost - UK/EU: £undefined
Cost - Non EU: £undefined

Code: AP4MRKT

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity.

Entry Requirements

Marketing Assistant L3 qualification or a minimum of two years’ experience.

Typically, 5 GCSE’s at Grade 4/C or above, including Level 2 or GCSE C/4 or above in English and Maths.

If an Apprentice has not already achieved Level 2 (GCSE C/4 or above) English & Maths they must: -Study for and achieve Functional Skills Level 2 English & Maths.

Initial Assessment on enrolment Level 1 Maths & English

Progression

  • L6 Marketing Manager

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