Level 4 Chartered Institute of Marketing (CIM) Certificate Professional Marketing
Course Overview
The aim of the CIM Level 4 Certificate in Professional Digital Marketing (new syllabus 2024) is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.
This is a one year provision but you can start in September, December, February or May.
Course Content
The CIM Certificate in Professional Digital Marketing consists of four modules:
- Marketing Impact - assessed by exam
- Planning Integrated Campaigns - assessed by exam
- Content Marketing - assessed by exam
- Social Media Marketing - assessed by exam
Features & Benefits
The delivery of the Level 4 Certificate in Professional Digital Marketing is enhanced by guest speakers, individual tutorial support and a range of professional lecturers.
Lessons will be part-time, Tuesday evenings 6.00-9.00pm, face to face taught sessions at Loughborough College.
You can choose to start studying in September, December, February or May as each module can be achieved as a distinct, self-contained award which can be built up to attain the full qualification.
The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment, making this an extremely relevant qualification.
The Awarding Body at the CIM commended Loughborough College for the ‘excellent performance of its students’ and ‘excellent standard of results achieved’ during the December 2022 assessment session for the Marketing module of the Certificate in Professional Marketing; a decade of success!
Entry requirements
To enrol onto the Certificate in Professional Digital Marketing you must have achieved one of the following:
- CIM Level 3 Certificate in Marketing/Digital qualification
- Any relevant Level 3 qualification
- Any UK degree or international equivalent
- International Baccalaureate (equivalent to NQF level 3 and above)
- Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4.
Additional costs:
In addition to Tuition fees, you will be required to register to become a CIM
member, and
pay for assessment bookings.
- £65 CIM membership fee paid directly to CIM
- £130 assessment fee (per module) paid directly to CIM
You must be a minium of 19 years of age to study this qualification.
Assessment Methods
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Progression opportunities
Having completed your CIM Certificate in Professional Digital Marketing you will be able to take your qualification with you into employment.This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities, and is highly valued by employers.
You can also progress on to study the Level 6 Professional Diploma in Marketing/Digital Marketing.
