Higher Apprenticeship (Level 4) Marketing Executive
Role overview
Level: 4
Duration: 18 months
Awarding organisation:
End Point Assessment Organisation (EPAO) of choice is CIM
End Point Assessment Organisation (EPAO) of choice is CIM
Code: AP4MRKT
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.
A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity.
Entry requirements
Marketing Assistant L3 qualification or a minimum of two years’ experience.
Typically, 5 GCSE’s at Grade 4/C or above, including Level 2 or GCSE C/4 or above in English and Maths.
If an Apprentice has not already achieved Level 2 (GCSE C/4 or above) English & Maths they must: -Study for and achieve Functional Skills Level 2 English & Maths.
Initial Assessment on enrolment Level 1 Maths & English
Qualifications obtained
- L4 Apprenticeship Standard in Marketing Executive
- L2 Functional Skills English and maths (if required)
Programme includes
Regular formative assessment, development of a portfolio demonstrating learning and development activities with their application in the workplace and a work based project. As part of the qualification, Apprentices must complete all units and be competent in real work environment.
Marketing executive / Institute for Apprenticeships and Technical Education
- Marketing Concepts & Theories
- Business understanding and Commercial Awareness
- Market Research
- Products and Channels
- Marketing Campaigns
- Interpersonal and Communications Skills
- Service Delivery
- Budget Management
- Evaluation and Analysis
- Systems and Processes
Where can you work?
Typical job titles include:
- Marketing Executive
- Marketing Officer
- Marketing and Communications Officer
- Marketing Specialist
- Communications Executive
- Communications Specialist
Key information
- Start date is set college Cohorts – September and January – Enrolment to take place the month prior to cohort start date. (Cohort start w/c – 12th Sep and 9th Jan)
- The apprenticeship is primarily based in the workplace.
- Within the first 14 months additional training is delivered at Loughborough College on Wednesday evenings, 5 - 9pm - Portfolio Workshop with Trainer Assessor and Delivery session (Dates to be provided on enrolment)
Awarding organisation
- End Point Assessment Organisation (EPAO) of choice is CIM
Progression opportunities
- L6 Marketing Manager
Additional information
This Apprenticeship consists of a mixture of blended learning in the work place and taught delivery at Loughborough College.
Taught delivery includes Portfolio Building Class, Tutorial and the Teaching Element. Two consecutive weeks in College and one-week self-directed blended learning activities online throughout academic year.
Learner or company to pay for CIM professional membership which is £65 per year.
